Get it here FREE; http://www.microsoft.com/tag/
Microsoft Tag creates unlimited possibilities for making interactive communications an instant, entertaining part of life. They tranform physical media (print advertising, billboards,product packages, information signs, in-store merchandising, or even video images)—into live links for accessing information and entertainment online.
With the Microsoft Tag application, just aim your camera phone at a Tag and instantly access mobile content, videos, music, contact information, maps, social networks, promotions, and more. Nothing to type, no browsers to launch!
Interact with almost anything!
- Makes offline media (print ads, billboards, posters, television) and physical objects (product packages, storefronts, T-shirts, museum exhibits) interactive.
- Dream up your scenario; engage with your audience in real time, in the real world; and know how successful you were.
- Remember what you saw, and share it with friends.
I recommend watching the Videos on the website.
These tags are already starting to pop up everywhere.
BEST PART; the specialized colored triangle tags being used in BETA are only one of several kinds of readable tags that will be phased in after BETA. Existing UPC tags on products will also be widely supported.